Was Guy Kawasaki von Steve Jobs gelernt hat

Auf Cnet schrieb der famose Guy Kawasaki einen tollen Artikel was er von Steve Jobs gelernt hat.

Zusammenfassend:

1. Experts are clueless

2. Customers cannot tell you what they need

3. Jump to the next curve

4. The biggest challenges beget best work

5. Design counts

6. You can’t go wrong with big graphics and big fonts

7. Changing your mind is a sign of intelligence

8. “Value” is different from “price”

9. A players hire A+ players

10. Real CEOs demo

11. Real CEOs ship

12. Marketing boils down to providing unique value

 

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